FORTUNES ALWAYS HIDING
CREATIVE DIRECTOR: GEORGINA HUNT | PHOTOGRAPHY" LOUIE SYMONS & NICK SILVEY | WORDS: LUCY CARTLEDGE & AUDRA NOBLE | ASSISTANTS: KARA ELLIOT & CLARISSA FERGUSON
The authenticity of female fandom is often called in to question, so what does it mean to be one? The stereotypes of this are challenged in this series of photographs.
Female fans are highly scrutinised, constantly watched and evaluated. In a male dominated space, female fans are either hyper sexualised objects of the male gaze, or expected to downplay their gender identity and assimilate so that their presence does not threaten the 'true' males supporters. Hunt Shows the reality of the heterogeneity of female fans that women of all ages backgrounds and cultures are part of 'the family'.
These photographs were shot at the notorious East Ham Working Men's Club in the shadow of the Boleyn Ground. After a grassroots social media campaign and with a tray of homemade sandwiches, Hunt arrived on site with a diverse group of female West ham fans. Hunt had no preconceptions of who was going to arrive and had not specifically sought out a certain 'type' of woman.
Within minutes, 'I'm forever blowing bubbles' was sung by the newly met group. What followed was a raucous day of laughing, singing and West Ham chatting. The resulting photographs show the fans in all their glory; passionate, dynamic, forceful and without constraint. These women are but a glimpse in to the world of a West Ham female fandom, an unclassifiable entity. The photographs have come to portray that the women themselves identified first and foremost as West Ham fans, not female fans.
Georgina Hunt is an Essex born designer, creative director and lifelong West Ham supporter